GE brings its signature Monogram Design Centre to Toronto, after successful premieres in New York and Chicago.
After successful debuts in New York and Chicago, appliance retailer GE Monogram is planning to open a new flagship in Toronto’s Castlefield Design District. The new Monogram Design Centre—designed by Hariri Pontarini Architects, the firm best known for McKinsey & Company’s Toronto headquarters located in the Victoria campus at U of T—opens its doors in March 2015.
The Design Centre and cooking studio will be a place where homeowners and trade professionals can visit to be inspired and see the latest in Monogram’s line of luxury appliances. The freestanding, two-story space features 4,000 square feet of showroom on the main floor as well as a 2,500-square-foot cooking school on the upper floor. The interactive cooking studio will be headed up by notable Toronto restaurant personalities Donna Dooher and Esther Benaim.
The new Toronto Monogram Design Centre marks the evolution of Monogram as a luxury brand, and elevates the appliance showroom space in the city. GE has already had plenty of success with the model, having opened the doors to its first Monogram Design Centre in the Architects & Designers Building in New York City in 2008. May 2013 saw the opening of a second North American Design Centre, located at LuxeHome in Chicago’s Merchandise Mart.