THE CONVERSATION STARTS WITH A GREAT MEAL
CANADA’S 100 BEST MEDIA KIT 2017
Food is the catalyst – Now more than ever our restaurants, chefs, kitchens, homes, the restaurants we choose, the chefs we follow, what we wear to dinner, what we eat when we travel – what we all talk about…
Canada’s 100 Best surrounds the culinary world via a multi media platform of Print, Digital and Social media opportunities inviting your brand to participate in the conversation around our table.
A celebration of the Best of the Culinary world
CANADAS 100 BEST IS THE VOICE OF MANY OF OUR COUNTRIES MOST RESPECTED CULINAIRE’S – CHEFS , CRITICS, KNOWN FOODIES, WHO COME TOGETHER TO DEMOCRATICALLY VOTE ON THE TOP 100 RESTAURANTS AND THEIR CHEFS. WE ARE THE ONLY BRAND THAT HAS AN AUDITED BLIND VOTING PROCESS. KPMG ACTS AS OUR ADJUDICATORS, MAKING SURE ALL RESULTS ARE VALID AND OBJECTIVE.
Given our team of contributors and the credibility of results , our brand received over 27 million media impressions our first year.
While most culinary brands rely on the subjective opinion of one, we represent the combined voices of our undisputed leaders.
The editorial is lead by respected food Journalist Jacob Richler – Whether they are devoted diners or passionate cooks readers will be enthralled by the stories served up in our special issues and our daily digital platform.
Audience
WE REACH THE ULTIMATE LIFESTYLE ADVENTURER AND CREATE UNIQUE EXPERIENCES AND CONNECTIONS BETWEEN THESE INFLUENTIAL CONSUMERS AND YOUR BRAND THAT INSPIRES ENGAGEMENT AND TRANSACTION.
We have aligned our multi platform brand with American Express as an integrated partner. Copies of both magazines have a paid mailing by name and address to 35,000 American Express Centurion and Platinum cardholders, who have unparalleled affluence in Canada. As well this partnership opens the door to digital and social media cross promotions with American Express throughout all our media platforms.
The Demographics
MALE
FEMALE
TOTAL NET WORTH
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Educated
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Influential
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Affluent
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Frequent Travelers
Over 30% of travel decisions are made for the destinations culinary offering
The Magazine
Published twice a year
SPRING: CANADA’S 100 BEST RESTAURANTS
Our ranking issue is the definitive guide to the top 100 restaurants in Canada, showcasing a transparent, industry inclusive restaurant ranking system for the first time in Canada, with experts such as Mark McEwan, David Hawksworth, Lynne Crawford and other undisputed leaders in the culinary world as they vote for the best chefs and restaurants in the country. It reflects indisputable expertise, an exercise in fairness, adjudicated by KPMG.
AUTUMN: THE COOKING ISSUE
Canada’s Best Chefs share their tales and talents—the recipes that made them famous and the ones that ignited their passion. Not just one Chef but a collection of our countries finest who share the recipes that changed their lives
IN BOTH ISSUES
features on Kitchen Home Design, Latest in appliances and hardware and what’s in the pantry—from spices, foods to the cooking essentials—to make your kitchen the perfect chef’s kitchen.
OF NOTE:
Each issue includes insightful stories on Travel with a Culinary offering
35,000
paid copies mailed by name and address to premium Centurion and Platinum American Express cardholders and select home subscribers to The Globe & Mail
18,000
Via the Sunday Star – New York Times section subscribers
18,000
Major market newsstand nationally ( priced at $10 per copy)
2,000
Via leading restaurant partners across Canada
2,000
Via retail partners and promotional partners across Canada
Geographic breakdown: Toronto, Vancouver, Montreal and Calgary = 85%
Print Rates
Single Page 4 colour – $12,000 net
Double Page spread 4 colour : $15,500 net
Inside Front Cover Spread: $21,000 net
Outside Back Cover: $19,000 net
Discounts applied based on frequency or multiple brands
Integrated Native Content: Examples Follow
Contact your Account Manager for integrated packages
Spring Edition Top 100 Issue
Space close: January 20, 2017 Material: January 27, 2017
Fall Edition Holiday Cooking Issue
Space close: September 22, 2017 Material: September 29, 2017
Contact
Native Content
Canada’s 100 Best unites the our respected brand with extended resources to bring quality content to our influential audience.
Whatever the medium, Canada’s 100 Best delivers superior results across print, video, digital, social and live events.
An example of some recent native content we developed for partners:
• Jacobs Creek
• Scotia Bank
• Artisan Cheeses
• Cayman Islands
Contact your Account Manager for an Idea Book
Digital – canadas100best.com
Upon launch in March 2015 – canada100best.com reached over 500,000 impressions. Plan for 2016 is a campaign of PR, social media and partner alignment to expand the traffic.
We keep everything fresh. Daily updates on what is news and noteworthy in our country’s culinary world. New products for the home chefs, kitchen design ideas, entertaining tips and trends, reviews of our leading restaurants, profiles of our famous judges, travel destinations that satisfy your palate and your mind.
Audience
Canadas100best.com has an impressive reach to Millenial’s *61% of the audience.
* A recent study from BCG states that Millenial’s above everything else spend on restaurants, food and drink more than any other product group.
Integrated event sponsorship opportunities.
EVENTS THAT BRING YOUR BRAND EXPERIENCE TO LIFE.
Having produced over 72 integrated events in the past decade, GDC media has a proven track record of creating event opportunities that benefit the experience of your brand, guarantee media coverage and entertain your top tier clients. Our events have included private dinners and parties for celebrities – ranging from Richard Gere, Kevin Costner, Jennifer Aniston, Sandra Bullock – to major TIFF Festival parties ,, To Grand Prix events in Montreal, Fashion events in Toronto and Food launches and private dinners where leading Chefs host your clients and feature your brands.
Canada’s100 Best produces food, dining and culinary events throughout the year. At each we will offer your brand access to our influential and delicious leaders.
Your Account Manager can share case studies with you.