When Covid-19 hit, Vancouver restaurant supplier Legends Haul was stuck with more than $1 million worth of top-quality meat and produce in its warehouse, and so, almost overnight, the distributor set up a one-stop online shopping emporium. Retail customers could avail themselves of home delivery of premium proteins and small-farm produce previously available only to chefs, as well as everything from dairy and pantry items to fresh pastry dough, floral bouquets, organic pet food and eco-friendly cleaning products. Today, there’s a growing selection of (mostly) B.C. wines, beer, cider and spirits. If you need a special gift, you can add the new Hawksworth cookbook or perhaps a hand-forged Japanese knife. Then there’s the Friends of Legends program, which has helped dozens of the distributor’s restaurant clients sell their new retail and takeout products directly to the consumer. The restaurant-labelled selection — from ready-to-eat meals, frozen entrées and baked goods to spices, sauces and cocktail syrups — now accounts for a quarter of online sales. A year into this new reality, Legends Haul has quadrupled staff, tripled its delivery fleet and built a 20,000-square-foot warehouse. On deck: delivery to Victoria and the Okanagan — and a possible expansion to Calgary.

—Alexandra Gill

Legends Haul has not only supported getting food to homes during Covid but is also supporting many Vancouver restaurants and their products by getting them to the public. A truly admirable job…


Ridiculously good groceries, delivered to your door.

Photos: (Legends Haul) Kiara Schwartz


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